Business

It’s simple, if your e-commerce page isn’t user-friendly, you’ll never reach your target audience. Website usability should be your priority from now on.  Only because a few years ago people accepted a poor user-experience it doesn’t mean they have to do it now. They have plenty of options to choose from. When unhappy with the performance of a website, they exit and search another one that meets their requirements. 80% of Internet users don’t come back if a website offered a bad experience.  The following practices boost e-commerce usability.   E-commerce should be optimised for mobile use It shouldn’t be a surprise that users prefer mobile devices, but there still are websites poor optimised for mobile users.  Do you now that  over 50% of the global Inter

Offline marketing has been developing and growing for ages. From word-to-mouth marketing to promotional products, spreading the message to the public has been a technique used for over a hundred years. However, until not so long, online marketing came into sight and had a huge impact within the marketing sector. In the digital age, more and more marketers are guilty of acting like the entire world only exists online. It is certainly true that the digital revolution and the internet have completely changed our world. From our everyday lifestyles to the way customers purchase products or services and the way that businesses convince them to do so. However, it actually makes sense to engage with the audience offline first. Therefore, researches show that the main areas of budget spend by busi...

We live in the modern era of digital revolution when technology and the internet have become extremely important parts of our daily basis lives. We use technology even for the most basic tasks which we complete every day from the tasks we need to do at our jobs to the ones we have for our personal lives or our hobbies such as exercising, meditating, purchasing items online, and socializing with our friends and family members. However, the biggest change which can be noticed regarding the way that the digital revolution has changed our world concerns the business industry. Automatization has completely changed the way businesses produce their services and products, how they promote them, and the way employees have to do their jobs. As a business owner, no matter which niche your company is ...

Nowadays it is a necessity for both parents to work in order to sustain the family and especially women started caring more about their careers than they used to. And that is actually for the better because it goes as far as setting an example for the children, but also it is better for the mental health and self-confidence of moms. Moreover, the concept of stay-at-home dads became a thing and that is also beneficial for the relationship between them and their kids and the level of implication they have on educating them. However, there is a serious issue when it comes to both parents working while the kids are on school brakes and holidays because there are not many options on where to send them or how to keep them busy. Since leaving them home alone is not an option because of the danger...

Thinking about starting your own business is definitely an exciting, yet scary thought as you might fear of business failure. You should be aware of the fact that starting your own business is like an adventure which you need to embrace all its challenges and rewards until you reach success and become a famous worldwide company. There are numerous steps which need to be made in order to achieve all your business and entrepreneurial goals and you need to know right from the beginning that it is not a process that just happens overnight. Any entrepreneur who decides to start a business should, first of all, understand the commitment in terms of financial, time, hardworking and motivation investment which is required until the bases of the business are built and become strong enough to sustai...